Monetize Your Website with Advertisements

As you can see on my right sidebar (bottom of page on your mobile device), I use Google AdSense and highly recommend it to monetize your website. That said though, there are some fairly strict rules that you must adhere to, or you risk being banned from the program. For instance, I cannot ask you to click on my ads, and would never dream of requesting that, even though it would help support my blog. This post is going to discuss some of these rules in a little bit of detail.

First things first – If you fail to follow Google’s AdSense program policies, you might be banned for life. I’m not kidding! Fortunately, the gist of the program policies are straight forward and easy to adhere to. Basically you cannot encourage clicks or click your own page ads… Also, your content must meet the guidelines (no porn, gambling, and so on).

AdSense is what you join to get advertisements to post on your site. If you’re looking to advertise on websites, you need to look into Google AdWords.

Before going down this path, I highly recommend that you investigate the policy and read other information you can easily find. Make yourself comfortable with the rules before proceeding. Remember: it is your responsibility to check this stuff out. Just like everything else in your life, the onus falls on your shoulders.

Let’s define a few no-no’s that are recognized by several of the big advertisement companies:

Click Fraud
Click fraud is when a website owner clicks on his own ads to boost the number of advertisement ad clicks that he gets. Clicking your own website ad is against the policy of nearly all advertisement companies, and should never be done. Not even once to test that it’s working okay.

Cloaking
This is a technique that some website developers use to make a search engine think your site is something completely different than what it actually is. If you participate in this sort of bad behavior than you can lose your AdSense account and you may even have your website removed from Google (and other) search engine indexes.

Keyword Stuffing
When you inundate a website with repeated keywords, this is known as “keyword stuffing.” Usually done by hiding keywords inside content by matching the font color and background color. In this way, visitors rarely see the extra words, but search engines pick them up.

Title Stacking
Essentially this trick is done by using the HTML “title” tag redundantly. By making multiple title entries using same or different keywords, you can optimize your site for searches. However, this is pretty easily found out and you chance having your website removed from the search indexes.

Unrelated Keywords
Any time you pile up keywords that aren’t related to the content of a page, you are guilty of this practice and chance having your site banned from search engines.

Duplicate Content
Website administrators sometimes put up the same article on different pages to enhance and boost the page views that they receive.

All of these “dirty tricks” are considered bad and can easily get your site removed from advertisement companies and search engine indexes. DO NOT DO ANY OF THEM!

In all honesty folks, it ain’t complicated. If you want a descent amount of visitors and repeat customers than your best bet is to do things the old fashioned way… Earn them! This isn’t rocket science. There truly is a simple formula to get tons of visitors and returning readers:

1. Create good content.
2. Create regular content.
3. Be honest.
4. Offer your knowledge and help when you can.
5. Don’t be a bozo! (okay, I just made that one up)

Is that so tough? Not really.

Now that we’ve covered how to get you kicked out… Let’s talk about getting you in! Before we stand-up your AdSense account, let’s quickly go over what you need in order to get validated.

You need a website that has existed for a while and is loaded with great and frequent content. Your website will need to have been created more than a month ago (longer is better, as long as you’ve been pumping it with content). A blog works really good for this, because you update the content on a daily (or at least weekly) basis – Don’t you? Once you have about 22 blog articles posted, you are ready. Google doesn’t publish there standards, so these are only guesses based on previous experiences.

In order to request an AdSense account, you simply login to your gmail account (you will need one of those) and follow these quick steps:
support.google.com/affiliatenetwork/publisher/answer/156883?hl=en.

BTW – You only need to be accepted at one of your websites, so pick the very best one with lots of content and updates and submit that one for approval. Once you’re approved, you can use this account for ALL of your websites (as long as they follow the guidelines).

After you’ve setup your account, go to AdSense and create your ad. After creation, AdSense will give you the short bit of code that you can insert into your webpage(s). Viola!

Now all you need is for people to click your ads! Like I said, you want people to click your ads, but you can’t ask them to. Remember this rule. As much as I’d love to tell all of you to go over and click my ad, I cannot. As an honest and upstanding blogger it makes sense that you wouldn’t want to cheat the system. Instead, provide good articles and information and wait for the readers to start clicking on their own accord.

I hope my post was helpful.

See you next time,
V

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About Vaughn Ripley

Vaughn is a happily married daddy, author, and CIO. He is an HIV+ hemophiliac, and is one of the longest surviving HIV+ people in the universe.
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